FulMarxx Founder Shiladitya Bora to deliver guest lectures at IIM Ahmedabad alongwith top Bollywood honchos.

(Originally published in The Times of India Ahmedabad edition on october 6, 2008)

Maverick politician Lalu Prasad told them about turning around The Railways. Former president APJ Abdul Kalam ignited minds here. And, for all you know Aamir Khan could be next, talking about what made ‘Tare Zameen Par’ touch so many hearts. Or even queen of K-soaps Ekta Kapoor, waxing eloquent on the boob-tube industry. 

    Beginning this December, IIM-A students of the flagship post-graduate diploma programme will be offered an elective course on ‘Introduction to Contemporary Film Industry’. Top Bollywood honchos like Karan Johar, Ronnie Screwvala, Om Puri, Ram Gopal Varma, Mahesh Bhatt and others have been approached to share nitty-gritties of the industry with students. 

    Sixty five second-year students have already shown interest in the course. “With the entry of heavyweights like Adlabs, UTV and Eros International, film business in India is getting increasingly professional. This has created a need for professional managers,” says IIM-A professor Tejas Desai, who has designed the course. Perhaps the first such course in a B-school, it will cover production, economics and marketing in the film industry. “From film financing to branding, students will learn about creative and business models of the industry,” adds Desai. 

    IIM-A is hoping some big and upcoming names from the industry will be visiting faculty for them. Even independent film-makers like Shiladitya Bora and Ankur Singh have been approached. Among others approached by the institute are chairman & CEO of Eros International Kishore Lulla, actor Kamal Hassan, directors Apoorva Lakhia and Madhur Bhandarkar, head of theatre operations at Adlabs Puja Shetty and Vidhu Vinod Chopra.

---

Possibly related posts: (automatically generated)