For the love of Celluloid.

FulMarxx Integrated Filmed Entertainment Company began as a one-man one-room set up at the Mudra Institute of Communications Ahmedabad (MICA) Entrepreneurship Development Center, with a dream to tap the short films market in India. For a long time, the short film format has been ignored and often considered to only documentary films or just a stepping stone to feature filmmaking. While there exist numerous filmmakers who indulge in the medium for the love of it, FulMarxx realised that the short film format provided for a very different form for storytelling. The FulMarxx Short Fest 2008 did just that, facilitating an audience for short films while at the same time acknowledging and awarding upcoming Indian and global talent in storytelling. The FulMarxx dream went international in the first year itself with an overwhelming 63 entries from 18 countries, setting a trend of its kind in India. With rave reviews and appreciation pouring from all corners of the media FulMarxx got widely acknowledged and lauded. The enthused team drew inspiration from their laurels and aspired to scale greater peaks. Within a year, the FulMarxx Shorts Fest transformed into the Ahmedabad International Film Festival 2009 – to be held in the city in the end of June.